The number of people searching on Google using a mobile device is increasing daily. The days when individuals used only desktop computers are long gone. Thanks to cell phones, we can go on the internet no matter where we are. There is no need to bring your computer with you when your mobile device is enough to satisfy all your online needs.
However, this creates a problem when the ranking system focuses on the desktop version of a website when evaluating their relevance to the internet user. We all know how important being relevant is to a website, so you can see how this could be an issue. Problems occur when the mobile pages have less content than the desktop ones. There is no evaluation of the actual page mobile searchers can access.
Mobile-first indexing is quite helpful when it comes to making the results more useful. The search index will stay the same. However, Google’s algorithms will focus on mobile versions of various websites when ranking their content, and understanding structured data. Mobile-first indexing will be built from mobile documents. Of course, Google’s goal will still be to provide all internet users with a fantastic search experience, no matter if they use their mobiles or desktop devices.
What is mobile-first indexing?
Its purpose is the creation and ranking of the search listings based on the content on mobile versions of websites. If you have no idea what a search engine index is, here is an explanation – it is a collection of documents and pages discovered by the search engine, mostly by crawling the web through links. Until recently, Google has done it from the viewpoint of a desktop browser. However, this will change with the mobile-first indexing. Now, Google will focus on a mobile browser view when crawling the web. This index will modify the way your website gets ranked in the SERPs or search engine results pages.
Your website might present an entirely different display to mobile users, in comparison to those using a desktop computer. Sometimes, your site can contain various links that appear when the internet users are visiting it from their desktop setup. However, the same links might not be visible on the mobile devices. It can have an adverse influence on the ranking of your website because Google is not able to follow links that are not present. Because of this, your page could take a severe hit in the search engine results pages. You probably don’t want this to happen, which is why the experts at Hit Me SEO, LLC, can help. Additionally, if the bot notices that your site is not friendly to mobile users, or that it loads quite slowly, you will surely lose your rank in the search results. You should focus on optimizing your website for a mobile audience. This should be your primary goal.
Why did Google decide to go mobile?
As we already mentioned above, the number of people using their mobile devices to find everything they need is increasing. Most of them don’t want to waste time on turning their computer on when they can satisfy their requirements by going online on a mobile phone. The number of mobile searches is higher than the desktop ones, and that’s the primary reason why Google Goes Mobile. It makes sense to have the index and results represent the mobile searchers because they are the majority of the internet users.
In all likelihood, it will take a few months before Google completes the full implementation of the mobile-first crawler. Unfortunately, the specific date is still unknown. The reason for this is that they are still testing the code. Everything needs to function perfectly before the full implementation can be possible. They will roll out more and more searchers over time.
What to do if you don’t have a mobile website?
You probably wonder what will happen to your page. However, you don’t have to worry about it, as Google will crawl your desktop version instead. It will continue to index your site, even if it is using a mobile user agent. Keep in mind that you should switch over to a responsive template. If you are, for example, a business owner, you are probably serious about making a statement online. It is the key to the success of your company. Without it, you wouldn’t be able to attract as many potential customers as possible. If you want to be successful, you need to have a website that is adaptable to a mobile platform.
Will the rankings change significantly?
When it comes to the overall rankings, they should remain mostly the same. Google wants there to be just a minimal change. It is still too early to tell, as we are months away from starting to use the mobile-first index. However, Google’s goal is not to have this innovation impact the current rankings much. Keep in mind that, if your website is not friendly to mobile users, you shouldn’t expect it to have a high ranking for certain keywords.
Can you see how Google sees your mobile page?
If you own a website, you are probably wondering how it looks to the Googlebot. Luckily, you don’t have to guess and speculate. All you need to do is to go to the Google Search Console, and click on the “crawl” option. It is located on the left-hand sidebar. After that, you should click on “Fetch as Google”, and the screen will appear. It will give you a chance to crawl your page as the Googlebot. You will be able to see what it sees. If you want to look at your website as a mobile user agent, you should specify the mobile: smartphone option, located in the drop-down menu, right next to the button that says “Fetch”. It will give you an idea of how friendly your site is to the mobile users. If some content is missing, you should fix it, and run this tool again.