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If you have read any information from us recently, you may have seen that we have put a new effort into blogging and publishing more regular content. Although it is painful at times to write new information, we have found it has become one of the largest sources of traffic for our company. Since we began posting more to our blog, we have captured more than 200 new visitors a week just interested in reading information on our blog.  What was really eye opening was of the people coming in, 95.89% of the visitors were brand new.  It truly is amazing.

 

What Blogging Can Mean To Your Company’s Success

According to Search Engine Journal, 81% of businesses consider their blogs to be an important asset to their business. If this number doesn’t catch your eye, you may need to read it again. Blogging is the easiest way for you to reach a new audience, and introduce them to your company and your brand. If you are not blogging, you are missing out on important traffic that can increase your bottom line.  Consider each blog post as an advertisement you place for your company in the local paper.  (Yeah, I know nobody reads the paper, but play along). Each time you publish, you have the opportunity to introduce yourself to a new audience, and create a connection with them. If you sell a product or a service, each blog can bring in an additional client.


Image courtesy of: mrsdkrebs

We began our blog writing efforts once again on March 17th, and have worked hard to publish new content on a daily basis. In a perfect world, we would be publishing content three times a day, and each article would be filled with relevant and useful information everyone could use. Unfortunately, we spend most of our days optimizing websites for clients, and testing new and innovative ways to move up the search engines.  With the data we have seen thus far, we may be better served by giving up our R & D, and spending more time writing.  

Creating Compelling Content

We wrote in a previous blog that the key to effective blogging was consistency. The more you blog, the fresher the content on your website, and the more often Google will actually come back to your website looking for new information.  The more you blog, the more trusted a resource you will be considered by Google, and the easier your content will get indexed and placed highly on the search engines.  If you have built trust with Google, they will display your information.  The key is to pick your spots, and publish your best information when you know you can get it ranked in the search engines.  You don’t have to go for the home run every time.

Researching and Writing Content That Will Rank

So you have been blogging for a while, and Google is now visiting your website on a regular basis. You see that your traffic has increased when you look at your Google analytics, and people are spending time on your site reading your information. Now, you need to find something you want to rank for, and put your best effort into getting this to rank.  Do your keyword research, and find a keyword phrase that has a lot of search volume, and doesn’t have the highest competition.  Sure, you can write about weight loss, but you are now going to have to compete with millions of other websites in order to rank for that one keyword phrase.  You need to take it a step further, and go after a long-tail keyword phrase.

Roughly 50% of All Searches Online Are Long-Tail Keywords

People get specific about what they are searching for, and you can take advantage of this. If you know people search for a particular part number or model number, or a particular service that you provide, you can get your website ranked at the top of Google for that search, and you can start capturing the traffic for that one long-tail phrase.  Write your blog very specifically about your long-tail, be sure to use H1 tags, H2 and H3 tags in your content with the keywords you are looking to rank for.  You can also use multiple variations for the keywords you are trying to rank for in your content.  There are a multitude of ways to say the same thing, and Google’s machine learning knows what they are.  In the past, if we wanted to rank for Rockville Chiropractor, we would use the same keywords over and over in the content on our page.  

Now, we target Rockville Chiropractor with keywords such as local chiropractor, chiropractor near me, chiropractor near Rockville, finding a Montgomery County chiropractor, best back pain specialist, sciatica relief, etc.  Mixing and matching in these keywords, which Google considers to be LSI keywords is going to help you rank better than having the same keyword repeated over and over in your text.  

The biggest key to success with blogging is taking action. If you take the time to write on a consistent basis, you are going to attract more visitors to your site, and over time, build a solid reputation as a trusted resource in your field.  Of course you are going to write some content that people may love, but when you do hit the home run, and your content is shared over and over, you start to pick up more potential business and new potential customers you can market too over time.  Take action, and let us know how you do.

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