If you are trying to create an online presence for your business, this article will be a great tutorial on how to increase traffic and gain added exposure for your new potential customers. Frequency of publishing, (FOP) is simply how often you share your messages online. You can view it as the amount of times that you connect with your potential audience, through blogs, info graphics, social media, videos, or any other form of online promotion. The more often you share your message with the world, the more likely the chance of a new potential client finding out about your product or services.
Testing The Frequency of Publishing Theory
We ran a little test at Hit Me SEO over the last few days and started publishing some form of material every day. Whether it was on a blog post, Facebook post, Twitter, or a YouTube video, we just wanted to have some sort of interaction with the outside world. Writing blog posts can be very time-consuming, but at the same time is a perfect way to help educate your potential audience, connect with your potential customers, and provide Google and the other search engines exactly what they are looking… High quality content that people can share. (By the way, if you happen to like this content, please make sure you go ahead and share it on Facebook, Twitter or Google+).
Or goal was not all that concrete. We just wanted to make sure that there was some form of content being shared online. Before we get into the results of what we were able to accomplish, I want to discuss the impact this can have on your business.
Lets look at an example of how you can get your message out to the masses in a very short period of time through frequent publishing. Depending on the product or service you provide, you can pick a different topic each day, and write a blog post about. Once you write a blog post, you can share it on Twitter, Facebook, or any other of the thousands of web 2.0’s that exist online. You can set up an RSS feed, which can help do this job for you. If you took the time to write one blog post each and every day, shared on Facebook and Twitter each time, think about the amount of potential followers and eyeballs you would have on your content. Although we are not referring to concrete numbers at the moment, (too many factors in each industry) there are many in the search engine optimization field that believe for every new page of content you write, you will have at least 30 new views per month. Obviously, this will change depending on the type of business you are in, how big of a company you might have, or how big of a market you may be operating in. But for the sake of this example, let’s just assume 30 viewers per month, for each blog post.
In this example, let’s say we are going to write five pages of new content each week. It doesn’t matter which days you write them, you just want to make sure that your writing good, high-quality content that people would find of value. (Here is a SEO podcast I have done on setting up a blog for DUI attorneys) Five pages a week, multiplied by four weeks in a month, would equal roughly 20 pages of new content per month. If we assume that each blog post would get you roughly 30 views per month, you would create 600 new, unique, potential customers, to your website each and every month. Do this for six months, and you create 3600 new, unique visitors per month. Do it for a year, and you are looking at more than 7200 unique visitors. Of course, this is just a guideline, but you can easily see how quickly you can grow your audience, with frequency of publishing or FOP.
Why does the amount of times you publish your content matter to Google, and the other search engines? The answer is pretty simple, the search engines are looking for high quality content, that potential viewers find of value. If you are constantly providing value to a large audience, Google will reward you with higher placement not only for your content, but also for all the other pages on your site. It is a win-win situation, and you are bound to drive a significant amount of new traffic to your site. (Of course, this is if your website is somewhat optimized.)
So coming back to the test we did earlier this week…
In just a few short days, we had two new clients call and sign up for our pay per click management services. We had several online leads from potential clients looking for pricing, and other services offered. There is no question that what we are doing, is creating more exposure online. The trick to our success, is making sure that we are publishing and blogging, several times a week. Unfortunately, we spend the vast majority of our time at Hit Me SEO, improving the rankings for our clients, and such little time working on our site and promoting our services.
Please make sure to follow us online on Facebook, twitter, or Google plus. In the next few days, we are going to be talking about the way, to write one blog post, and create more than 200 back links, to your website. So look at the example I gave above, and think about multiplying that number by 200. Do you think that would drive any traffic to your site?
To learn more about how Hit Me SEO can help set up your blog syndication network, give us a call today.