In the not too distant future, website authorship will begin to take a foothold in the way generations of individuals check the authenticity of a publisher’s website. Furthermore, it seems that it will play a larger role in how website’s are ranked and displayed in Google. How is this done do you say? You can either use a plugin known as Yoast, or set it up manually through Google+. We want to give you some info on how to set up authorship on your website.
Setting Up Authorship on Google+
First thing to remember is having Google+ is the first step in any kind of technological advancement. This will be your e-mail, also referred to as login name @ gmail.com. This can be done by going to the Google website and clicking Google+ or You+ that shows at the top left of the website. If you do not have an account click the sign up button and create the name and password for your account. If you already have a Gmail account login with your user name and password once signed in, you will be able to personalize your profile to attract your customer base.
Next, you will need to have your designated blog set up with WordPress; this is one of the many blog websites that are available today. If you wish to use the plugin Yoast you can do this by clicking on Plugins, Add New, then Searching for Yoast through WordPress. Once Activated click SEO, Titles & Metas, on the menu bar, this refers to your Meta Tags, also what will be used to track your website through Google’s Search Engines.
With the page finished loading, click Home that appears on the page, select your Username from the drop down list box, then, under Author Metadata, in the Google Publisher Page box you will post your URL from the Google+ profile page. Don’t forget to click the Save Settings button. Lastly, click Users, All Users, and then under Administrator from the menu bar, click Edit under your account. Scroll down the page until you see the Google+ text box and once again paste your Google+ URL profile link. Update your profile and make your way to Google, under Webmasters, Tools, and Rich Snippets you will use the Structured Data Testing Tool and type your blog’s URL in the box to test whether or not it’s been verified. If you see a Green button then you successfully set up your blog using Authorship, Yoast, and Google+.
Now to set up Authorship without the aid of plugins on the Google+ profile page you will scroll down and look for the other profiles and Contributor to section in Google+. Click on the Other Profiles and fill out any social media sites that you wish to combine with Google+. Click on the Contributor to section and add the blog links and titles you wish to be connected to your Google+. Go back to WordPress; in your blog open the page you are going to add the link to your Google+. Click the HTML tab on your blog post and look for the link you just created. Click on the link but after the quotations and before the greater than symbol, press the spacebar once, type rel=”author” this is what makes the link relative to the Author of the Google+ profile. Save the settings on the blog and go back to Google+ using the Structured Data Testing Tool to make sure your blog page is once again verified. If you received the green button then you have just manually set up your blog with Google+.
If you would like to take advantage of Authorship on Google +, or have one of the staff at Hit Me SEO explain how to set up authorship on your website, give us a call at 240-477-7085.