If you use pay-per click advertising on Google, it is very clear what you are paying for – to have your ad show up first on Google search results. Many factors go into determining where your ad is placed on search engine results paged. These factors include your daily budget, how much you are willing to pay per click, and how well your campaign is set up (quality score). This seems pretty simple, and it is nice to see and understand the direct effects of pay per click advertising. So why is it that your SEO company doesn’t explain how what they are doing?
How Does an SEO Company Work?
Is it really important to explain the 11 different strategies that we have used over the past several months to move your website from #80 to #2 for your desired keywords, or is it really just important that we get you there and keep you there? It is nice to know that we are still doing work to increase and maintain your rankings, but rather than spending our time on daily or weekly emails, we prefer to spend that time on getting you to rank even higher for more search results. We could update you on all of the little things including how we changed the title tags, meta descriptions, and alt tags, restructured your silo in order for link juice to flow properly to your most important pages, or altered your H1s. Do most people even understand what all of that means though?
You may take an aspirin to help ease a headache, but you probably don’t have a clue how it stops the pain. You open the refrigerator and pull produce out of the “crisper drawer” but you probably don’t know why that little section keeps things crisper. Do you have to know before you eat the lettuce? Most people do not ask these kinds of questions because we trust the professionals to do the work and get us the results we want without wasting time on explaining every small detail.
How to Get Results with an SEO Company
There are so many different factors that go into getting a page to rank on Google, that it has made many an SEO move on to other work over the last few years. Strategies need to be tested, implemented, monitored, and repeated with each and every algorithm update. Documenting every detail of an optimization for reporting is not only a huge time drain, but it is also SEO suicide. Why would a great online marketer share all of his secrets with a client that could turn around and share that secret with a competing SEO a few days later? Every online marketer is looking for that edge, that little piece that can get his client from position 2 to position 1. If there is a way to safely get a do-follow link from Google, and implement it on the client’s website, and I am the one who found out how to do it, is there any reason in the world I should have to share that with my client? It simply is not in the best interest of the SEO to give it all away.
Your Online Taxi Service
A great search engine marketer is like a taxi driver, he picks you up from one location, and takes you to another. We pick you up from page 11 and drop you off on page 1. Does it matter what kind of gas is in the engine, or what brand of tires are on the taxi? Nope! You just needed to get to your destination safely and on time. Why should all of the other stuff matter? You do not need to worry about any sort of black hat techniques or having your site de-indexed. Those sorts of practices are short sited and often are more harmful than helpful. We follow Google’s Webmaster Guidelines, which can be found here.
Knowledge and Trust
We work with some pretty impressive people in the SEO industry. Our clients are top level attorneys, plastic surgeons, hugely successful retailers and service providers, and some pretty big companies you see on TV day after day. We understand that successful people want to be in control and want to figure it out. However, this is not the place where we are going to share it all. We can share our strategies; we can show you the content we are using on the web, and the social posts we share. We even schedule monthly meetings in order to discuss your sites progress and our plans for the future. But don’t expect to get the details on every little thing we do.
We understand that you want to be in control. You want to make sure that you are getting what you paid for, and generally speaking you will always be aware of what is going on. When you start to work with an SEO company they should act like a partner in your business, your success is their success. This sort of relationship is what we strive for with each and everyone of our clients. If you would like to know more about Hit Me SEO, or our client’s success check out our testimonials or feel free to give us a call at 240-477-7085.