Here is a great article posted on user experience on your website. It is great to drive traffic to your website, but if the user experience is poor, and visitors are not able to find what they are looking for, you simply won’t convert. Here is just a portion of the article you can find on Higher Visibility.
Image courtesy of: nickf
“One of the most important yet overlooked factors of SEO and digital marketing is User Experience (UX). There’s one analogy in particular that helps articulate the importance of UX and website design, and that is to think of the internet as a giant shopping mall. If the internet is a giant shopping mall, then your website and online presence is your storefront. Like any storefront, brands want to put their best foot forward to get shoppers to come into the store. But what’s equally important in this analogy and for websites is what happens once the customer is actually in the store.
A huge component of UX and digital marketing as a whole is website architecture. By definition, website architecture is an approach to the design and planning of websites that involves technical, aesthetic, and functional criteria. All of this is extremely important for UX and SEO, because it determines how easy it will or will not be for both users and search engines to crawl through your website.
Think of your website as a city, and your website architecture as the way the city is designed and spread out. You want it to be easy to navigate while also pushing users through to a desired outcome. By not paying attention or evaluating your website architecture from time to time, you could be missing out on opportunities to improve your online performance, or even suffering from snags in your structure.”
You can read the rest of the article here.
Remember, if you have traffic and you have conversions, you are going to have sales. Improve either traffic to your website or conversions, and you increase your ROI.